Case Study: Helping Cypro Stand Out in Cyber Security with Dynamic Video Content
Client: Cypro
Industry: Cyber Security
Duration: Ongoing Collaboration
The Challenge
Cypro operates in the highly competitive world of cyber security and needed a way to stand out in a crowded market. They wanted a dynamic, engaging brand overview video that would showcase their expertise while maintaining a professional tone.
They also needed a series of product and service videos, along with social media content featuring team members to highlight their large team, vast knowledge and approachable style. The goal was to make a memorable impact while effectively communicating the value they bring to clients.
How We’ve Helped
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A 'Break the Mould' Brand Story Video
- Created a powerful brand video with custom graphics and advanced editing to engage viewers throughout.
- Used a 2-camera setup, professional lighting, sound, and backdrops to ensure a smooth, high-quality filming experience.
- Struck the perfect balance between a professional and dynamic tone, helping them stand out from traditional competitors.
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Case Studies, Product & Service Page Video Productions
- Produced over 20 product and service videos to explain complex cyber security solutions in a simple, engaging way.
- Filmed on multiple days at their head office in Canary Wharf, ensuring a consistent look and feel.
- Filmed and edited case study videos of Cypro clients to share successes with the viewer.
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Social Media Content
- Repurposed footage to create 40+ social media pieces, maximising the value of filming time.
- Featured all team members to humanise the brand and showcase their expertise.
The Results
We helped to deliver a standout brand video that clearly communicates Cypros expertise and value, helping them stand out in a competitive market.
The production of over 20 service page videos means that potential clients can view each of their services in video format, building trust and offering another way for the viewer on the website to consume the information.
The 40+ social media pieces were created from previously filmed content, saving time and money, whilst allowing Cypro to have a library of social content to share
We also provided them with video editing only services to create client testimonials to further build trust with website visitors.
A Growing Partnership
From the first brand video to ongoing content creation, our relationship with Cypro continues to evolve. By focusing on dynamic storytelling and strategic repurposing, we’ve helped them make a real impact in the cyber security space.
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