Case Study: Our Event & Content Partnership with Ellucian

Client: Ellucian
Industry: Higher Education SAAS
Duration: Ongoing

The Challenge

How We’ve Helped

We pulled out all the stops to bring their vision to life:

Pre-Event Content:
- Editing of video content to be used to promote the event

3-Camera Setup:
- One camera dedicated to capturing the energy and key moments for the highlight reel.
- Two cameras focused on attendee testimonials, ensuring every story was authentic and impactful.
- Covered everything from presentations and panel discussions to networking sessions and evening receptions.

Live Editing:
- Provided on-site editing to create quick social media clips and share highlights in real-time.

Testimonial Filming and Editing
- We captured testimonials at the event due to the nature of how difficult it is to get all of their clients in one room. It is a great opportunity to capture these testimonials to be used on their website.

Event Photography:
- Captured candid moments, interactions, and event atmosphere to create a stunning visual library.
-Ensured a consistent style and quality across all photos for use on social media and marketing materials.

On-the-Go Adaptability:
- Managed early morning setups, drone footage, and multi-location filming, staying flexible and responsive to the fast-paced event schedule.

The Results

We crafted a powerful 1-2 minute highlight video that captured the energy and essence of the event. By carefully selecting impactful moments, applying expert color grading, and seamlessly integrating dynamic music, we created a captivating narrative that resonated with the audience and maximized engagement.

To complement the video, we delivered a comprehensive photo library that covered every aspect of the event—from compelling keynote speeches to candid networking moments—providing the client with a versatile collection of images to use across their marketing channels.

Additionally, we seized a unique opportunity to capture powerful attendee testimonials, showcasing the conference's value and impact. With multiple clients in the building simultaneously, we strategically gathered testimonials highlighting their experiences with the client’s products and services, enhancing credibility and building trust for future marketing campaigns.

A Memorable Collaboration

This project was about more than just filming—it was about capturing the spirit of community and innovation at the heart of Ellucian’s event. Our work helped them extend the impact of their conference far beyond the event itself.

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